E-commerce is a business of buying or selling online. Electronic commerce moves on technologies such as mobile commerce, electronic funds transfer, supply connection management, Internet marketing, online transaction processing, electronic data interchange (EDI) and much more. Modern E-commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle.
Here are five helpful tips provided to improve your E-commerce business –
Product Photography is Important
Your online store sells goods, and your photographs are your products. It’s essential to think about how they will appear in advance, try and visualize how they might be laid out and how this could affect the look and feel of your site. There is no right or wrong answer, but before starting down the design path, it is important to think about these things as they will determine to a large part what the site ultimately looks and feels like.
Size Your Images Correctly
There is nothing worse than looking at spread out pictures. The trick to resizing photography is to hold the shift button down while sizing. Besides retaining the correct aspect ratio, decide on what size you want to make your product pictures and stick to it. For Example, Choose a square and pick a size (let’s say 800 x 800). Now be sure to centralize your product inside that square each time you re-size it.
Quickly Get To The Point
Your consumers should promptly figure out what they’re supposed to do next or where they need to be going on your site next. If most of your customers can’t figure that out inside of 8 seconds, you’re dropping sales.
As site owners, many times you’ll cheat and operate based on your experience with the site. Try that it’s the first time you’re visiting, and if you can’t figure it out within 10 seconds, you need to simplify and amplify. Make your products all in a precise alignment.
Write Unique Product Descriptions
If your e-commerce shop is going to be selling products from a manufacturer or a wholesaler, possibilities are you are planning on just copying and pasting the product description from the manufacturer’s website onto yours which is not a good idea, because all of your opponents selling the products from the same manufacturer are doing the same thing on their e-commerce websites. Your story is unique not only because it isn’t a copy of everyone else’s, but it is also unique because it has your unique selling proposition (USP) in it.
Focus On Quality Content
No matter how awesome your site design and your product is, you cannot neglect the importance of well-written content. This includes product specifications, informational pages, blog posts and marketing copy. Don’t lose customers because they “don’t get” what your product does, or because they equate poorly written text with a poorly designed product.