Video Marketing is the latest trend in marketing that has swept the world wide web. Video content marketers follow the best practices to promote their brand. You can find them all over social media channels- Facebook, Instagram, YouTube, Vimeo and the like.
Putting aside what marketers think about video, see what consumers feel about it:
- 96% of people have watched an explainer video to learn about a product or service.
- 84% of people say they have been convinced to buy a product or service by watching a brand’s video.
- 79 % of people say that they have been convinced to buy a software or app by watching its video.
CISCO has reported that by 2022, the video will account for 82% of all online traffic.
Consider yourself as a customer requiring to purchase an outfit. What would you prefer to seek? Lengthy product descriptions or visually stunning videos, backed by reliable content? The answer is prominent- engaging videos because they are easy to imbibe; they entertain and engage us.
Likewise, from the perspective of online marketers, their ROI increases manifold with Video marketing. It is easier to connect with customers through videos, thus being a gold mine for optimizing search engines. Video marketing boosts online traffic, likes, shares, and search engine rankings.
The trends in Video marketing keep evolving, so you cannot put your hands on a particular trend over a long time. All you can do is to be vigilant about the current trends and best practices in your quest to optimize video marketing.
We wish to update you with the way video marketing will evolve over the next year i.e., the year 2022.
1. Live video or Live streaming
Live Videos skyrocketed in importance in 2020 as the pandemic halted in-person events. It became an essential way for brands to continue connecting with their customers. As a result, today, our outlook on what kind of content is streamable has been transformed. Everyone will use live video, from influencers promoting products to music artists.
Even as life gets back to normal, consumers’ demand for live videos will not fade away. On the contrary, it will grow even more in 2022 and beyond.
Live videos or Live Streaming videos are one of the most popular and effective trends of marketing. People connect to social media channels to go live numerous times in a day. So, there is ample opportunity for online marketers to connect and interact with their audience.
Live videos are a very effective means of creating brand awareness as brands all over the world can connect live with their audience. The cost of advertising also declines drastically with video marketing. It is easier to optimize search engines when videos are attached to your content.
2. Shoppable Videos
The landing pages of websites or social media channels often show up shoppable videos, which are advertisements featuring links to products. Customers are able to buy a product of their choice after going through all varieties of the product.
On Clicking a particular product, the user is directed to another page containing its description. Thus shoppable ads or videos have assumed a more sophisticated facade.
The technique of shoppable videos is here to stay for a lifetime because they unravel the importance of a brand in a user-friendly way.
3. Interactive 360 video
Instead of just including blog posts and infographics on your landing page, try out interactive 360 videos to promote your brand. You are bound to earn more eyes and attention for your brand.
Publishing 360 videos on social networks like Facebook and VeeR will push the popularity of your product to unimaginable heights.
A 360 video encapsulates more information as it covers everything in the scene. People tend to empathize where they get more information about their subject.
A 360 video is worth a thousand photos, so it is an excellent indicator of a renowned brand. After all, customers prefer brands that keep innovating with time!
4. Vlogging
Vlog is derived from the word video blog. A video blog is a video of yourself or coverage of an event, which is finally uploaded to the internet. Vlog conveys the thoughts, ideas, and experiences of a person.
In a Vlog, you talk to the camera to build a personal connection with your audience.
YouTube, Instagram, and Snapchat are common Vlogging platforms. Vloggers are diversifying content and enriching the whole process of marketing.
5. Training and educational videos
Various enriching mediums offering learning content have evolved the process of learning. E-learning has made the whole process of acquiring knowledge exciting. Gone are the days of stale, lifeless content. Training and educational videos offer an instructional strategy that is creative and interactive. They have become the foundation tools of learning because learning has become easy through visual examples.
What are the challenges of Video marketing strategy?
The challenges faced by Video marketers are more of a strategy than the budget. Some of the challenges are:
- Creating Interesting content for the audience.
- Create engaging videos that draw likes and shares from people.
- Video marketers need to possess good knowledge of metrics.
Video Marketing Best Practices
Again, the best practices of marketing through videos involve the strategies incorporated.
These are:
- Plan, test, and Analyze.
- Tell a story and engage your customers
- Align your videos to your sales funnel.
- Keep the purpose of the video in your mind.
- Keep the audience in mind
- Your video should encourage your marketing goals
- Outline the content of each video
- Determine the metrics for the success of your video.
Videos are the cornerstone of an effective marketing strategy. Marketing through videos demands a solid marketing team that can guide you through the journey of success.
We will be happy to answer your questions and to provide assistance with your video marketing projects. You can mail or give us a call!
