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How to Build a Landing Page on a WordPress site?

By April 5, 2019Knowledge Base
Landing Page Building

What is a Landing Page?

Landing page is a web page purposely designed to encourage visitors to buy a product, sign up for a service, or join a mailing list. Built for conversion, it has very few links to avoid any distraction for user.

There can be multiple landing pages depending upon different campaigns.

For example:

• A landing page can be created for paid advertising campaigns

• Visitors from traffic sources such as email list and social media can land on a specific product purchase or service page etc.

We have compiled some of the best plugins that will help you create a landing page on a WordPress site quickly.

Landing Page Building

Beaver Builder

Beaver Builder – the complete design system incorporates a WordPress page builder plugin and a framework theme. This immensely popular WordPress landing page plugin allows the user to create a landing page using ready-made templates. It can be modified with simple drag and drop tools. The images and text can be positioned with precision, and column based layouts can be made quickly with it.

Salient Features of Beaver Builder

• Developer friendly
• SEO optimized
• Mobile friendly/ Responsive
• Support WooCommerce
• Can collaborate with any WordPress themes
• Translation ready
• Live front end editing
• Multisite capability
• Reusable templates

The user is able to see the preview of theme settings changes because Beaver has fully adopted the WordPress Customizer for all theme settings. Editing the themes is also easy with this plugin. The lite version of Beaver with limited functionality is FREE.

Elementor

An intuitive, front-end site builder for WordPress, Elementor allows designers to take full control over their sites and complete projects faster than ever before. Build page by choosing from 300+ blocks(pre-designed section templates) that can be easily combined into any page. Edit the page with Elementor page builder and simultaneously see exactly how it looks like. As the whole process of writing and designing is done directly on the page, there is no need to press update or go to preview mode. This page builder is faster than other competitors with instant drag and drop, instant live edit and instant page load capabilities.

Salient Features of Elementor

• 100+ Beautiful Full Page Customizable WordPress Templates
• Impressive Popup Builder
• In-depth Documentation
• Translation ready
• Visual and intuitive form builder
• Marketing automation and CRM integrations
• Custom fonts
• Role manager
• Blog post layout widget
• Image & video sliders
• Global widgets
• Custom CSS
• Animated headlines

OptimizePress

A user-friendly web tool, OptimizePress allows individuals and businesses to build high-converting landing pages, sales pages, secure membership portals, blog sites, launch funnels, and more.

Users are not required to do extra coding to make pages look great across different platforms. With the help of LiveEditor users can view pages and make changes in real-time without even refreshing or reloading the pages.

It is fully integrated with WordPress and comes in WP Theme and Plugin format. The plug-in version can be used with any other theme that allows users to keep their main blog design.

Businesses are able to create any type of page in WordPress, including sales and marketing pages, webinar registration, training and courses, and mobile-optimized versions of all pages.

Salient Features of OptimizePress

• Mobile responsive
• Powerful membership template system
• Membership security built-in
• Integrate with most major payment platforms including Paypal, Clickbank, Authorize.net and Infusionsoft
• Conversion tested landing pages
• Premium integrations
• Easy opt-in forms

Thrive Architect

Thrive Architect plugin helps businesses to create landing pages that can be optimized for lead generation and higher conversions. This drag-and-drop WordPress page builder and visual editor is developed by Thrive Themes, a company that delivers advanced yet user-friendly suite of plugins, themes and website tools for WordPress. This plugin is very intuitive and efficient. It is suitable for busy entrepreneurs and content marketers who are in need of a tool to help them create business oriented conversion-focused website fast. It enables users build professional-looking sales pages, webinar pages, opt-in pages, and product launch pages from its more than 200 pre-made landing page templates for any marketing strategy. It can also create engaging homepages and design beautifully formatted blog posts.

Salient Features of Thrive Architect

• Custom landing page templates
• Drag and drop editing
• Text and image combinations
• Font customization
• Hover Effects
• Style every detail
• Animations and actions
• Screen size preview
• Toggle visibility of elements and content blocks
• Mobile responsive editing
• Flexible column layouts
• Full-width layouts
• Vertical split layouts

Leadpages

Leadpages is a SaaS-based solution that lets the user create, test, host, manage and track high performing landing pages. Users can take help of this service to create landing pages quickly across various industries because it has a simplified editor responsible for its fast speed. The tools such as Leadboxes and Leadlinks provided by this platform make the marketing strategy more efficient. Leadpages offers high conversion rates as the users will find data on past conversions on templates on this platform. With that information, they can pick the templates with the highest conversion rates.

Salient Features of Leadpages

• Easy drag-and-drop editing
• Ready-to-use customizable templates
• Numerous marketing integrations
• Hosted landing pages
• Provision for website integration
• A/B testing
• Detailed marketing analytics

We hope you’ve enjoyed this article.

What do you think about these page builders and which feature is the most prominent of all? Let us know at

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